About Us

At Play It Cool, we believe that every girl deserves to feel confident, comfortable, and stylish as she embraces her active lifestyle. Created by a mom of two spirited daughters, our brand is fueled by their boundless energy and love for adventure. As an active mom myself and as an athlete since age 4, I know how important it is for girls to have clothes that not only look great but also support their every move. That's why I created Play It Cool — to provide trendy, fun, and functional activewear designed specifically for girls. I’m creating the products I wish were available when I was a girl. 

Our collection is made for girls who are always on the move. Whether they’re running, playing at the park, hitting the sports field, attending birthdays, hanging out with friends, or enjoying cozy moments at home, our clothes are designed to keep them cool, comfy, and ready for anything.

We want to empower girls to be free, joyful, and inventive — to embrace their childhood fully, live in the moment, and shine in everything they do. Our clothes are made to support their creativity, teamwork, and playful spirit without sacrificing style or comfort.

At Play It Cool, we don’t just sell clothes; we celebrate the unique magic that every girl carries within her — the spark, the energy, and the limitless potential she’s destined to fulfill. Our mission is to be the #1 brand that comes to mind for moms of girls who are born to take on the world, wherever their adventures take them.